Outsourcing to Brazil: What CTOs and CEOs Should Know
- Gabriel Wansson
- Jul 21
- 4 min read
Outsourcing has evolved. What was once seen mainly as a cost-saving tactic has become a strategic lever for SaaS companies aiming to scale faster, build better products, and integrate global talent into agile teams.
It’s no surprise that U.S. companies are turning to Brazil to scale their tech operations, and New Zealand startups are beginning to follow suit. As outsourcing to Brazil gains traction, the country is emerging as one of the most attractive talent markets for IT outsourcing.
At TechVantage, we also consider Brazil our favourite outsourcing hub. We’ve seen firsthand how Brazilian developers integrate seamlessly, communicate clearly, and consistently go beyond the brief to help products thrive. Here's why more SaaS leaders are making Brazil their go-to destination for IT outsourcing - and why you should consider it too.
Brazil’s Tech Ecosystem in numbers
Brazil is no longer just an emerging player, it’s a strategic hub for global IT outsourcing. With a mature ecosystem, deep talent pool, and increasing international demand, the country has positioned itself as a prime destination for SaaS companies seeking long-term scalability and innovation.
Over 500,000 software developers, and 1.2 million professionals working in the IT sector
8,000+ software development companies operating across major tech hubs
100+ tech parks and 57 accelerators, fueling innovation and supporting startups
Brazilian IT market valued at US$ 45.2 billion in 2022, representing 36.5% of the entire Latin American market (trade.gov)
Ranked 10th globally in IT investments, according to ABES
53% growth in international hiring of Brazilian talent in 2024 (Deel)
Brazil, Mexico, and Chile topped the Coursera ranking for the best technology and data science expertise.
Brazil is also known for its thriving startup scene and developer community. The country has an impressively high startup rate of 10.2% and It also hosts 13,000 startup companies and an impressive 25 tech unicorns.
This combination of scale, maturity, and innovation makes Brazil a smart choice for SaaS companies looking to scale through IT outsourcing.
Why SaaS Companies Are Outsourcing to Brazil
Cultural alignment and clear communication
One of the most consistent pieces of feedback from teams working with Brazilian developers is how easy it is to collaborate. Their communication style is clear, informal, and direct, much like teams in New Zealand or Australia. This drastically reduces friction and enables faster alignment.
Brazilian professionals also tend to have strong soft skills: they listen actively, are empathetic, collaborate naturally, and are quick to adapt to agile methodologies.
Software developers in Brazil tend to lead the pack in terms of advanced English proficiency, making day-to-day collaboration smooth and efficient.
Add to that a global outlook and cultural proximity to the West, especially the U.S., and you have talent with similar work culture and innovative mindset.
Proactive developers who think like product owners
What sets Brazilian talent apart is their proactive mindset. These aren’t task-executors waiting for instructions, they are solution-oriented professionals who care about outcomes. They challenge assumptions, suggest improvements, and contribute to strategic discussions with confidence.
This level of ownership means that Brazilian developers don’t just deliver code. They deliver impact. Their product thinking and sense of responsibility make them ideal for startups and scale-ups that need agile, fast-moving contributors who think beyond the brief.
Scalable code and User-Focused Delivery
Brazil has a robust and modern tech ecosystem. Many developers come with experience from local and global startups and are fluent in current best practices like CI/CD, automated testing, DevOps, cloud-native infrastructure, and even AI/ML.
This translates into clean, scalable, and maintainable code, built with performance and UX in mind. The end result? Less rework, fewer bugs, faster delivery, and a better user experience.
If you’re exploring global hiring, outsourcing to Brazil offers the balance of quality, collaboration and strategic value that fast-growing SaaS companies need.
Timezone Compatibility: real-time collaboration
Timezone friction is one of the most frustrating aspects of outsourcing. But with Brazil, you get partial or full overlap with New Zealand working hours, making daily standups, async check-ins, and live collaboration simple and fluid.
Many Brazilian teams are already used to working on customised shifts for clients in the US, Europe, and Oceania. They are timezone-flexible and culturally attuned to distributed work, giving you the responsiveness and availability that fast-paced SaaS development demands.
More strategic value per hour
While Brazilian professionals may cost more than their counterparts in Asia, the value they deliver per hour is significantly higher. It may not be the cheapest investment, but it’s the smarter one. With less need for supervision, stronger product contribution, and natural alignment with your team, Brazilian developers often drive better outcomes with fewer resources.
For SaaS companies aiming for long-term growth, the goal shouldn’t be to simply “buy labor.” What really matters in IT Outsourcing is gaining momentum, accelerating delivery, and unlocking strategic thinking, and that’s the kind of ROI Brazilian talent consistently delivers.
Brazil’s expanding talent pool for global SaaS teams
Brazil is home to a skilled and young workforce. The Latin American IT outsourcing market is projected to reach $15.92 billion in 2024, with an annual growth rate of 12.26% through 2028, according to Statista.
There are over 1.2 million professionals in the Brazilian IT market, with 630,000 working in IT services. That’s a significant and growing pool of talent, many of whom are experienced in global collaboration and eager to work with international SaaS companies.
The country maintains its position as the 10th largest IT investment market in the world, according to ABES. The infrastructure, mindset, and readiness are already in place.
Outsourcing to Brazil is the smart move for SaaS leaders
For SaaS companies in New Zealand, Brazil offers a rare combination: technical excellence, cultural alignment, and strategic contribution in a way few other markets can, all at a competitive cost.
No matter your software outsourcing needs, Brazil excels in all the major categories, including world-class IT programs, diverse programming skills and innovative startup culture.
Consider outsourcing Brazilian developers from our top-tier network at TechVantage. Schedule a call with our team to learn more about our carefully selected IT talent from Brazil.